Smart Display Ads
A Smart Display campaign is an action-focused Display campaign that uses machine learning to automatically find new and existing customers, set auction bids, and create ads that adapt to any screen or ad space across the web and apps. With a simple campaign construction flow, you only need to provide a budget, bidding strategy, and the messaging and images for ads.
Standard Display Ads
Standard Display campaigns offer more control, such as manual bid strategies, settings like device type, manually uploaded ads, and full control over audiences you want to reach. Automated bidding and automated ad format options are also available, and you have more choice in deciding when to use those options.